The 8Track Story

8Track wasn’t built in a boardroom. It was built on late nights, loud music, festival fields and a belief that great drinks should come with great stories.

Born in Cornwall and fuelled by a love of independent music, 8Track is for people who’d rather be front row than sat still. The ones chasing the next band, the next set, the next unforgettable night.

We created 8Track to bring together two things that make life better: seriously good spiced rum and the energy of live music. Inspired by the iconic recording gear behind decades of legendary tracks, 8Track is all about turning the volume up on good times.

Our rum blends Caribbean spirit with bold natural flavours including Seville orange, vanilla, ginger, cinnamon and cloves. Smooth, vibrant and made to be shared, it’s the soundtrack to everything from rooftop sessions and beach parties to packed-out venues and sunrise festival finishes.

But 8Track has always been about more than what’s in the bottle.

We’re proud supporters of independent artists, grassroots venues, DJs, bands and music communities. You’ll find us pouring drinks and backing emerging talent across the UK, often from our converted American school bus — a rolling rum bar, DJ booth and party starter that’s become a fixture at festivals and events.

Whether we’re hosting live sessions, partnering with independent venues or bringing fresh talent to new audiences, we’re here to champion the people creating the sounds that move us.

No gimmicks. No corporate playlist.

Just great rum, great music and great nights.

Live the music. Drink the rum.